Our team reaches from Wisconsin to Florida and we provide traditional sales rep services in 18 states. We have strong relationships with a variety of customers from independent dealers to chain store buyers. We also manage sales in North America for multiple reps including managing other outside rep groups beyond our team. We also visit key customers across the country all year insuring our brands are best positioned. Unlike many traditional rep groups our focus is solely the fishing market and our portfolio of brands has always been small to insure strong relationships with high frequency communication and immediate impact.
ABOUT OUTDOOR BRAND TEAM
AFTCO has been in the fishing business for 60 + years, yet knew very little of the freshwater market until we started working with OBT. In 2017 we turned over all of our freshwater sales & marketing efforts to their team. The impact was immediate. Mike Valster and his team not only have an amazing understanding of their market – they understand the complete product life cycle. From product development, packaging, and sales to the marketing support needed to support product sell through. OBT has represented our company with class and integrity. AFTCO is proud to be aligned with every single member of the Outdoor Brands Team.
AFTCO – The American Fishing Tackle company is a 3rd generation family business, founded in 1958. Each year AFTCO contributes more than 10 % of company profits to fishing conservation.
I have worked with the OBT group for quite a few years and known many of them beyond that. This is a first class organizations that still believes in making in store dealer calls rather than phone calls and are proof that “people still buy from people” and they have great repour with their accounts because of this.
Without question OBT has been a big part in helping the Denali Rods brand grow with placement and also brand awareness in the fishing world.
One of the best group of guys in the industry!!
The Outdoor Brand Team helped from the beginning with Sunline America to establish the brand in the US market. They have completely managed the sales and marketing of the Sunline brand in North America with annual growth year over year.
They have a thorough knowledge of the US fishing market and use their experience, hard work and creative thinking to help a brand flourish in a competitive market place.
SPRO has worked with Mike for over 15 years. We have established a great business relationship that has really grown the SPRO and Gamakatsu Brands in their territory. Mike and his team are true team players that have great relationships with the key accounts in their territory.
We have been thoroughly pleased with their representation of the SPRO and Gamakatsu line.